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The media will use symbolic and technical codes and conventions to shape how people are portrayed.
Use The Dodgy Guy Table to take notes on the different ways that Dodgy Guys and Victim are represented in these different segments of ‘A Current Affair’.
You are going to write an analysis of how a ‘dodgy guy’ has been portrayed in the A Current Affair segment below.
Use A Current Affair Analysis Rough Draft Document to plan your analysis. You should have two examples of each type of code, and be clear on what the connotation, or the meaning behind each of these uses of the codes are.
You can now turn your rough plan into an essay. Ensure you use formal language, use media language as much as possible and refer to what the producers have done to create the representation.
Today we will go through some of the tools and techniques that professional retouches might go through to retouch an image on Photoshop and create our own Magazine front cover.
First we are going to look at some of the ethics of photoshopping. Download and read the article and answer the following questions.
You will now need to practice some techniques that you will eventually do onto your own photo. Find below some tutorials and practice images.
Advertising Standards Bureau
The Advertising Standards Bureau is the self-regulating body that looks at complaints against all types of advertising in Australia.
Go to www.adstandards.com.au and explore the Bureau’s case studies that shows the results of the board looking at the complaints of advertising.
A) Choose 2 case studies – one that has been upheld and one that has been dismissed.
For each case study, answer the following questions.
- Briefly describe the ad and the complaint against the ad.
- Describe the nature and extent of media influence the complaint suggests the ad has.
- What section of which code is the complaint against?
- What was the Bureau’s view of the complaint? What was the outcome?
- Do you agree with the outcome? What may be the issues in this instance of self regulation?
B) Read the following ‘learning modules’ about the ASB and Industry Regulation
1. Evaluate the role of Industry self regulation in Australia. Do you think the government should have more or less of control of our media?
2. Draw a diagram that explains the roles and connections of the organisations involved in the regulation of advertising in Australia. (ACMA, Advertising Standards Board and AANA)
3. Draw a flowchart that details the complaints process for advertising in Australia
As the media landscape is rapidly changing in Australia, the Classification Scheme is facing many challenges.
- Read the following articles below, and create a PMI table (plus / minus / interesting) on Australia’s classification system.
- Answer the following question. ‘Is classification still relevant and important in Australia?’ Explain both perspectives.
Daily Motion Link – http://dai.ly/x38qzq8
The following documentary explores research done that looks at both the negative and positive influences that video games may have.
Out of the six researches mentioned below and in the documentary, choose two (one negative and one positive) and write up a Research Case Study sheet.
Think about the following points when discussing the case studies.
- Know the name of the researcher, and also the name of the research.
- Be clear of the type of research that was done (check your textbook for different types) and the methodology (how it was carried out).
- What does the research suggest about the nature and extent of media influence (how and how much)
- What do you believe the strengths and weaknesses of the study are?
- What theory does the research comfortably lend itself to?
Research One: The effect of video game violence on physiological desensitization to real-life violence (Carnagey, Anderson, Bushman)
Research (read the Abstract) – https://public.psych.iastate.edu/caa/abstracts/2005-2009/07cab.pdf
Research Two: Does Media Violence Predict Societal Violence? It Depends on What You Look at and When (Ferguson)
Press Release – http://www.eurekalert.org/pub_releases/2014-11/ica-nlf102814.php
Research Three: Competence-Impeding Electronic Games and Players’ Aggressive Feelings, Thoughts, and Behaviours (Przybylski)
Research Four: Increasing Speed of Processing With Action Video Games (Bavelier)
Research Five: Video game training enhances cognitive control in older adults (Gazzaley)